PROFILE
A maker and a leader, with a proven track record of big, breakthrough ideas, attention to craft, and strategic thinking. Demonstrates a consistent ability to deliver impactful, award-winning campaigns for top-tier brands. Has a reputation for collaborative, hands-on leadership with a true passion and excitement for great ideas. A motivational leader with exceptional organizational and communication skills.
Email
gt.minnis@gmail.com
Phone
(208) 859-6692
EDUCATION
Art Direction & Design Graduate
Miami Ad School
San Francisco // Miami // London
Bachelor of Arts (B.A.) Advertising
Graphic design, emphasis
University of Idaho
Japanese Language Graduate
KCP International
Tokyo, Japan
RECOGNITION
Judge / Rockies Ad Fed 2022
2019 The One Show Merit
2018 Cannes Lion Shortlist (4)
2018 Gold Sports Clio
2018 Silver Health Clio
2018 Silver and Bronze Sports Clio
2018 The One Show Merit
2016 CommArts Annual
2016 The One Show Merit
Graphis Silver / 2016 Annual
EXPERIENCE
Creative Director
FREELANCE
DISH TV: Led the 25+ person in-house creative department, restructuring workflows, implementing a new creative process, coaching teams to elevate the work, and introducing generative AI into the company.
Verizon in-house: Created social campaigns that boosted organic engagement by 30%.
Mojo Supermarket: Created full-funnel social campaigns for Peloton.
Creative Director
ARGONAUT
VML
FREELANCE
GRENADIER (Barkley)
CRISPIN PORTER + BOGUSKY
09/2022 - 10/2024
03/2019 - 09/2022
Led creative for Cricket Wireless ($100M+ media), managing a 15+ person team across NYC and SF to deliver integrated campaigns spanning digital, broadcast, social, radio, and out-of-home. Achieved +20% subscriber growth and record-low churn rates under 3%.
Rebranded Fitbit from a step counter to a whole health device, launching three generations of devices in extensive global campaigns across EMEA, NA, LATAM, and APAC.
Rebranded Shutterfly to appeal to a younger audience, driving double-digit growth and reversing a multi-year sales decline.
Mentored teams, guided three direct reports, and implemented a new creative process that improved efficiency, accelerated big ideas, and kept teams on track.
Creative Director
01/2017 - 03/2019
Pitched and won Second Skin, a Dick’s Sporting Goods athletic wear brand, then led the brand in creating several award-winning campaigns.
Fostered a strong client partnership, leading to opportunities with other DSG brands, including Field & Stream, where I led a social team of four.
Led creative for Napa Auto Parts and produced award-winning pro bono work for the Youth Ambassadors Association.
Creative Director
01/2016 - 01/2017
Barkley: As CO-GCD led a team of 10+ on Applebee's creating several 360 campaigns and multiple broadcast productions.
Grey NY: Designed print materials and social content for Marriott International.
TDA Boulder: Created campaigns for a new business pitch and existing clients.
Associate Creative Director
03/2013 - 01/2016
Joined as the start-up’s first creative hire, helping establish the agency and contributing across all aspects of the business, from package design to new business pitches.
Played a key role in winning and retaining eight new clients.
Concepted and produced high-level creative on scrappy budgets for Adidas, Coinstar, Husky Liners, Quiznos, Sunny D, Winter Park, and Woody Creek Distillers.
Senior Art Director
10/2011 - 02/2013
Developed and produced award-winning creative for Domino's, Jell-O, Kraft Mac & Cheese, Microsoft, and Triscuit.
Senior Art Director
SAATCHI & SAATCHI NY
02/2007 - 10/2011
Created effective and award-winning work for brands including; Keystone Light, Head & Shoulders, Miller High Life, Wheaties FUEL, Cadbury, Fiber One, Iams, NY Ski Association, Wendy’s and many more.
Denver Fifty / Judges Choice 2015
2011 AD AGE Viral Video Chart
Judge / Lotus Awards 2011
Judge / One Show Student Pitch 2010
2010 ADC Gold
2009 D&AD Wood Pencil
2009 The One Show Merit
2008 Radio Mercury Award
2006 Student ADDY 'Best of Show'
2006 Bronze Student International ANDY
VP Creative Director
BOHAN
Senior-most creative under the Partner ECD, leading creative development across all clients and new business.
Direct creative leadership on multi-channel campaigns, ensuring work is strategically sound, culturally resonant, and creatively elevated across all touchpoints.